‘I’m a personal trainer with a no-nonsense approach – if you go off routine I will dump you’

A personal trainer has revealed her strict demands on clients – and says birthdays and weddings aren’t a good enough reason to skip their training. Natalie Vaughan has worked as a trainer for five years and says she is prepared to dump clients who don’t stick to their plans.
The 40-year-old decided to take expand her business during the coronavirus pandemic. She says that since then she she has helped 4,000 people get fit and lose weight, through her “non-nonsence approach”.
Natalie, from Blackpool in Lancashire, said: “People who don’t stick to their plan, I will refund them – I am ruthless. I am not nasty but I am just firm, people need to be held accountable.
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“Health is wealth, you can’t go off routine, you need to be held accountable – your health is on the line.”
Natalie took her business – Natty V PT – online and social media in 2021 and says her job is her passion. She has no website and relies on word-of-mouth to keep her business afloat.
She said: “When I first started out, I did two years in a gym but then covid hit and people didn’t know what to do. I went online and within a few months I had 800 clients – I had no time to do anything.
“I am a mum-of-one, I was trying to fit everything in. I don’t advertise online, I don’t have a website, I rely on results.”
Natalie says her no-nonsense approach makes her a cut above the rest, saying that other personal trainers make excuses for their clients.
Natalie said: “I am honest with how strict I am, if you miss check-ins I will terminate your plan. A lot of personal trainers will go with the client and do what they want to do.
“For me there are no excuses, when people text me saying it is their friend’s birthday or they are at a wedding – that is not an excuse to be off plan. Your health is more important and you can celebrate after.
“I don’t take excuses, if people come to me with excuses, I will challenge them and I will stick to that. People need to be held accountable, they need to know it is not OK to get off plan.”
Natalie is using her experience to combat the obesity levels in the UK and particularly in her hometown. According to JSNA Blackpool – Joint Strategic Needs Assessment – 71.6% of adults in 2019 were overweight or obese, higher than the UK average.
In the 2021 Health Survey for England, it estimated that 25.9% of adults in England are obese and a further 37.9% are overweight but not obese.
Natalie said: “There is a lack of knowledge and accountability when it comes to obesity. People use excuses that they are travelling, at family occasions or on holiday – that is not an excuse.
“All shops sell chicken and salads. I try and educate as many people as I can – it will extend your life.”
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