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A points-based golf membership firm in Oxfordshire has posted record-breaking sales figures.
The number of PlayMoreGolf’s new member sales in March soared to a total of £1.25m, which was 48 per cent higher than the company’s previous best-ever monthly sales figures.
Chief executive Alastair Sinclair said: “At a time when clubs up and down the country are reporting losses in membership numbers, PlayMoreGolf is seeing the opposite in what signals a significant shift in golfers’ habits.
“This move towards points-based membership highlights that golfers are not quitting the sport and they are not leaving golf club memberships per se. But they are changing the ways they want to consume golf and their traditional affiliation with clubs because of the mounting financial pressure caused by the cost-of-living crisis.
“The evidence suggests golfers still want to be attached to a club, but on their own terms, and our new sales figures bode well not only for PlayMoreGolf’s offering but for the overall health of the game.”
With more than 12,000 active players, PlayMoreGolf is one of the largest online golfing communities in the UK.
